THE STARTING LINE OF EVERY WINNING PLAY.
A strategic marketing consultancy focused on building stronger brands and achieving measurable growth.
The line every play
is built from.
Baseline(BLC)isastrategicmarketingcompanyhelpingbusinessesandinstitutionsbuildstrongerbrands,runeffectivemarketingoperations,andachievereal,measurablegrowth.OperatingacrossLibyaandinternationalmarkets,wespecializeinmarketingconsultancy,teamleadership,creativeexecution,andintegratedcommunicationsolutions.AtBLC,wedon'tplayforshow.Successstartswiththefundamentalsthesamewayaseriousbasketballteambuildsagame:rightpositioning,sharpcourtawareness,anddailyrepetition.Welearnfromeveryproject,correctourcourse,andworkstepbystepsoeveryplayendsinabasket.
Selected Work
Featured Work
A few plays we've run for clients across retail, sport, and public institutions.
Arab Rugby Championship
Tournament Brand System
BASELINE crafted the complete visual identity for the Arab Rugby Championship, designing a brand that captures the sport's strength, speed and regional pride. Our work spanned the logo and brand system, the award and trophy design, broadcast graphics, and the full on-ground event look, creating one consistent experience from the stadium to the screen.
Géant Hypermarket
Market Entry & Positioning
BASELINE leads the full marketing strategy for Géant hypermarket in Aden. We define how the brand is positioned, how it speaks, and how it connects with shoppers across every channel. From strategic planning to campaign concepts and social media management, our role is to build a consistent, recognizable presence for Géant in the Aden market.
Dirham Podcast
3 Seasons · 2 Awards
Three seasons, 30+ episodes, two industry awards. BASELINE is the creative team behind Dirham Podcast, covering branding, production, social media, and campaigns
Our Services
What We Run
Two units, one roster. Insight that calls the play, and brand work that executes it.
Strategy & Insight
Brand & Media
The Lineup
A disciplined core team. Every player brought in to make a specific play.
Mohammed Safi
World Bank practitioner with an MSc from Georgetown. Specialist in social protection, food security, and energy subsidy reform across MENA & Africa.
Lourival Moreira
Founder & CEO of Sistecon Group. Ranked among Portugal's Top 5% Best SMEs. Strategic guidance in corporate finance and business management.
Isaac Gordon Jr.
Director of Event Management at Revamp Management, connecting global brands with artists. Specializes in large-scale live productions, festivals, and brand placement.
Osama Mehdwi
Certified entrepreneurship trainer partnering with the European Union, international NGOs, and business development centres across Libya & Tunisia.
Executing visions globally
More information. More direction.
Our Reach